Spoiled NYC
A New York food and culture publication I founded. I’m working on its next chapter: stories, discoveries, and ways for writers and creators to take part.
A major expression of the work, not just a line in the résumé.
Visit Spoiled NYCMarketing / media / an occasional contraption
I follow my
obsessions.
And make things.
I think about marketing, build systems, and make things I want to exist. Writing, media, and technology tend to get tangled up along the way.
A few things I’m working on01 / Out in the world
Selected work
Different forms. The same curiosity about what can be made.
Last Glances
A guide to temporary public art in New York. A map, the works, and their scheduled endings: a reason to go see something before it is gone.
Culture, dates, and a little urgency.
Explore Last Glances
GTM Vibes
A job board for go-to-market roles where AI is part of the actual work. Built around employer listings and what the responsibilities really involve.
A changing profession, made easier to explore.
Explore GTM Vibes02 / Thinking in public
Writing & questions
Published notes
Following Obsessions A short note on concurrent obsessions, and knowing when enough is enough. Feb 2025 Two Questions for Writing Where is the weird, and are you being precious? Two questions that find the authentic version of a piece. Feb 2025 Natural Conversations The obsession with perfect prompting is counterproductive. Real work is iterative and messy. Approach AI the way you approach a colleague. Feb 202503 / At the workbench
The laboratory
Some tools support the work. Some begin as “wouldn’t it be interesting if…”
Focus Desk
A personal Mac desk utility. A small exploration of what happens when software reaches out into the room.
Needlepick
Marketing intelligence: connecting brand discovery, competitors, and signals from the market. Part of the machinery behind how I think about marketing.
Workie Talkie
Voice-first AI collaboration through persistent audio rooms. An exploration of working with a computer without spending the whole time typing at it.
A little background
Pavel Novel.
Pavel Konoplenko, too.
I’ve spent fifteen years in marketing: as an agency founder, media operator, in-house marketing lead, and consultant. I founded spoiled NYC and currently work in growth and AI marketing at NetBox Labs.
I write about marketing, business, and philosophy. I like making something concrete out of an idea, then seeing what it teaches me.
Also open to talks, podcasts, and conversations about the work.
Keep in touch
See what comes next.
Follow the things I’m making, the thoughts behind them, and the occasional detour. If you’re bringing an idea of your own to life, I’d like to hear about it.
Follow along on LinkedInWriters and creators interested in Spoiled NYC: say hello there, too.